For pottery, glass, and craft studios

Fill your studio after five.

Twenty-five case studies from small craft studios that opened their doors after hours. Date-night classes, private parties, members' nights, and how each one priced it, staffed it, and kept it going.

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The evening problem

Your studio locks up at five, and the best hours of the week go empty.

Your kilns are paid for, and your wheels sit still from six to ten every night while, somewhere across town, a paint-and-sip place is selling out on a Thursday.

We talked with studio owners for a year and kept only what came with real numbers. This guide is what survived.

Pottery studios

Wheel and hand-building studios with members by day and empty benches at night.

Glass and metal shops

Hot shops and jewelry benches where safety shapes every class you can sell.

Fiber and print studios

Looms, presses, and dye rooms that already host the odd workshop.

New studio owners

Makers signing a first lease who want evening income in the plan from day one.

25case studies, each with prompts to try at your bench

05chapters, built around the questions owners ask

40studio owners interviewed for the guide

1evening a week is where most of them started

Inside the guide

Twenty-five answers to the five questions owners ask most.

Each chapter takes one decision a studio owner has to make and answers it with real programs.

Ch. 01

Can a studio my size do this?

A two-wheel studio that sells out date night, a co-op that runs a members' night, and a garage studio with a waitlist.

Ch. 02

What do people book?

Couples, birthdays, office teams, and the one-night intro that turns into a membership.

Ch. 03

Who runs the room?

Hiring a night instructor, training members to host, and when the owner should stay home.

Ch. 04

How do we price it?

Per seat, per table, and per private party. The add-ons that pay for the kiln firing.

Ch. 05

What can go wrong?

Lost pieces, no-shows, broken wheels, and the class that grew too fast to staff.

From chapter one

Read one before you buy.

Every case follows the same shape, so you can read three over coffee and leave with a plan.

→ What they did→ The detail that made it work→ The lesson→ Try it at your studio

Case 01 · Two-wheel pottery studio · Sample City

The tiny studio that sells out date night

What they did

Every other Friday, eight seats, two people to a wheel. Clay, glaze, one firing, and a pickup night two weeks later. The pickup night became its own small party.

The detail that made it work

Selling seats in pairs. Couples booked faster, and nobody sat alone at a wheel.

Try it at your studio

Count the seats you could fill on one night without buying anything new.

Two more prompts, and twenty-four more cases, inside the guide.

Choose your door

Pick how much of the guide you want.

The Guide$39

For one owner deciding whether to start.

25 case studies in 5 chapters
Try-it prompts for every case
Pricing worksheet
PDF, yours to keep

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The Studio KitMost chosen

$129

For a studio ready to run its first evening this season.

Everything in the Guide
Class booking page copy
Waiver and policy checklist
Night-instructor training outline

Get the kit

Co-op LicenseFrom $299

For a co-op or guild whose members share one plan.

The Studio Kit for every member
New cases every quarter for a year
Shareable with your whole board
One group Q&A call

Ask about a license

Quarterly updates are also sold on their own for $19 a quarter.

Talked to owners

Forty studio owners, one long phone call each, about what filled their evenings.

Kept only the numbers

If a program had no price, no headcount, or no lesson, it didn't make the cut.

Wrote it plainly

Short cases, plain words, and a prompt you can try that week.

Questions

Before you open the door.

Is this a course?

It's a reference you can read in one evening and pull out again when you plan your season.

My studio is tiny. Is this for me?

Most of the strongest programs in the guide came from studios with four wheels or fewer.

Can my whole co-op read it?

The Guide and the Studio Kit are licensed to one reader. The Co-op License covers every member.

Does it cover insurance and waivers?

Chapter five walks through what went wrong for other studios, as education only. For your own space, talk with your insurance agent and an attorney.

What if it isn't useful?

Write within 30 days for a full refund, and there's no form to fill out.

Your studio already has the room. Learn how others filled it after dark.

Get the guide